How to build the hottest brand packaging to have s

How to build brand packaging to have sales power

[China Packaging News] every excellent brand packaging has a soul, and packaging is its coat. These well-dressed goods are like elves, attracting consumers. How can a good package conquer its target consumers? China Packaging believes that there are five key points for 42 ~ 86hr30n:

one of the key points: embed the identity of the target consumer into the packaging

consumers' motivation to buy products is often determined by their own identity or image. When goods can reflect their own image or identity, consumers will have an impulse to buy, and goods are easier to complete a thrilling jump. Take Yangshengtang series products as an example. The appearance of growing up happily and full of childlike interest corresponds to smart and lively children. The beautiful flowers are for women who desire beauty. The playful clear mouth lozenges correspond to young and energetic urban girls, and turtle shell pills are the filial sons (younger generations) who are grateful for the kindness of the whole world. As long as they feel aligned, consumers will pay the bill

key point 2: reflect the interests that consumers are most concerned about

instant noodles need to show soft noodles and delicious condiments perfectly to cause appetite; The gift package specifications of health products should be atmospheric, and the printing should be exquisite, otherwise it will not reflect the generosity of the giver, and it will not make the face of the giver and the recipient bright; The toothpaste used for traveling should be smaller, otherwise it is difficult to pack the travel bag

key point 3: let the products jump out on the display shelf

salespersons who work as terminals often say that they should make their products jump out of similar products, which shows that salespersons are eager for products to be noticed by consumers first. In fact, consumers' attention to a product generally changes from unintentional state to intentional state. If consumers can be the first to be noticed in a large number of products and have a good impression, consumers will have a lot of opportunities to buy. Of course, the packaging must conform to the attributes of the product. It is impossible to pack a large machine with a ball screw like a too laggy, otherwise it will cause others to associate the product performance with unreliability

key point 4: Design impressive memory points

good brand packaging will leave a deep impression on people, such as the rough western cowboy image of Marlboro cigarettes, a series of long circles on onlido product boxes, lacoste crocodiles. These images can be imagined with closed eyes compared with more complex computer display models

key point 5: draw an honest and credible face for the product

in order to reassure consumers and trust products, good product packaging can often achieve the effect of silence over sound. One strategy is to let consumers see through, using transparent packaging materials to let consumers see the internal things of the product, and be confident and bold to consume; Another strategy is to note on the package or the special recommendation of authoritative scientific research institutions, government agencies, or health institutions, and the quality insurance is undertaken by an insurance company, which is widely used in the field of medical and health products; Fast moving consumer goods are often marked with the production date, shelf life, of course, bar codes, national unified retail prices, etc., so as to enhance consumers' confidence in purchasing and quickly clinch a deal