Development trend of packaging color of the hottes

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The development trend of children's food packaging color

in the choice of children's food, the packaging color that gives people the first visual effect can move consumers more, and then graphics and explanatory text. Therefore, in the packaging design of children's food, we need to use packaging colors reasonably and accurately. Modern children's food bags with a width of 10 ~ 25mm and a total length of no less than 150mm are no longer traditional food packaging, facing the fierce competition in the market. The application and innovation of packaging color is more important. Through the analysis and research of packaging color, some feasible innovative requirements are put forward and applied to the packaging of modern children's food

l analysis of the current development status of the children's food market

children's food presents diversified development in terms of packaging, food itself and shape. Because of its lovely appearance, it not only attracts children as consumers, but also adults who buy these foods feel innovative. These delicious foods with cute, innovative, functional and green packaging are no longer just food in the simple sense of making you exercise your mouth and fill your stomach. Children's food is the most colorful, novel and versatile package design of all foods, because manufacturers and package designers have well grasped the results of children's consumer psychology. Children's food uses silent color language and modeling language, which not only attracts children's curiosity, but also persuades parents to pay for it

for example, Heinz, which specializes in the production of seasoned ketchup in the United States, launched a seasoned ketchup specially designed for children. The color of its product packaging was originally only green and traditional red. In order to further develop other new products, Heinz investigated more than 1000 children across the United States and designed many unique new colors to better attract children's consumers

American packaging design experts summarized the successful experience of designing food packaging for reference according to children's characteristics and market survey results. They believed that the most basic principle was whether the packaging interested children. How to make children interested in food can attract their attention through innovation in the color, shape, pattern and other aspects of packaging

2 Research on the packaging color characteristics of children's food

through the analysis and research of specific children's food packaging cases, it is found that the packaging color law can be used as a reference for future packaging design

for example, the pudding packaging of dr.oetker in Germany gives people a powerful visual effect. We can feel its taste and quality from the packaging color, as shown in Figure 1. Obviously, the packaging color can show the taste of food. Now children's food packaging in the market starts from the inherent color of food itself, refines and sublimates its color, looks more colorful and lively, and can attract children's attention. In color design. Clearing and rectification of enterprises involved in violation of regulations to reduce the burden of enterprises "The liquidation and rectification of anti regulation fees for enterprises is to reduce the burden on enterprises. Children's food is mostly bright red, light yellow, gold, apple green, light purple or rose. Because the combination of three primary colors and contrast colors is more suitable for children's visual psychology, it can also affect children's color memory. Each color will give people different taste hints. As for the feeling of color, Japanese colorist katsujiro NATO obtained through experiments that sweet is yellow, white and peach Red, acid is green, bitter is tea, gray, black, salty is white, blue, tea, cyan. The experimental results of color expert esbilk are: sweet is orange red, acid is green, blue-green, bitter is black, and salty is blue. The experimental results of Corinthians are as follows: the sweet taste is pink, the sour taste is green, the bitter taste is blue purple, and the salty taste is blue J. Packaging color directly affects children's choice of food taste, so color design should be carried out on the basis of understanding the characteristics of color taste

the application of packaging color is based on the characteristics of color laws, which does not mean that it is an eternal law, unchanging, and should be innovated and broken through in the new situation. The traditional concept believes that warm color conditioning line design that is easy to produce appetite should be used more, but for example, Oreo biscuits under Kraft boldly use blue and purple matching packaging to give people a unique taste. You can try some new color combinations to make breakthroughs and innovations on the basis of the original, as shown in Figure 2

3 development of packaging colors under the new situation

new lifestyles and modern consumption concepts have greatly enriched modern food packaging. Children's food packaging is also constantly developed and innovated. In its packaging design, we should not only accurately convey information, but also have advanced design ideas to guide consumption ideas. It should be entertaining, cultural, functional and healthy. Its packaging color should not only be reasonably used and grasped from the development and innovation of materials, but also be inspired and used in the new situation

in modern children's food packaging materials, most of them use plastic and paper packaging because of their strong color plasticity. From the perspective of environmental protection, it is more advocated to use paper products and natural materials for packaging. Many paper products in foreign countries use colorful paper packaging instead of single white packaging, which is not only related to their travel habits, but also reflects the colorization of paper packaging of food from a scientific point of view, which is more attractive to consumers. In addition, most of the earliest food packaging materials are from nature. From the initial power components using thyristor for phase-shifting trigger control to today's use of a variety of power modules to achieve pulse width modulation control, such as reed leaves, banana leaves, bamboo tubes, vines, wheat straw, corn husks, etc. These materials can be used to express the color effect, increase the sense of interest and attract the curiosity of children. There is also a remarkable packaging material, nano packaging material. In nano materials, nano ATO powder with different blue tones can be obtained by adjusting the amount of antimony doping, so as to obtain antistatic coatings with different colors, which can be used in children's packaging. It can not only prevent static electricity, but also increase the richness of packaging color

in the information age, the interactive characteristics have brought new enlightenment to packaging design. Dynamic packaging has appeared in some foreign children's food packaging. For example, some dynamic packaging itself has a temperature upper limit. When the temperature reaches or exceeds this upper limit, the packaging will turn into a cold tone; If the temperature is lower than the upper limit, the package will turn into a warm tone; Some can even adjust the color according to the surrounding color sensing. Such a package can be highlighted on the container, changing static to dynamic, which makes children think of the lovely chameleon and adds a sense of novelty

for example, in department stores or supermarkets in Japan, we can see that the appearance design of children's food packaging box is not only convenient and practical after exhibition, but also the pattern and color matching are very coordinated and beautiful, and the printing is also very exquisite, which virtually improves the taste of goods. It also improves the value of the commodity in people's minds. For example, figure 3 Japanese children's food packaging is unified in shape and color matching, and the surface color is also very coordinated with the color of the food itself. At the same time, there is also contrast in color, which makes the packaging visual effect strong. Transparent packaging is adopted to show the food inside, and the overall tone does not leave the basic tone of ~ like food, the collocation of red and yellow. The combination of cartoon patterns and colors, the use of traditional characters, etc., together set off a national cultural atmosphere

Nestle Canada has launched three new smarties holiday candy cans. This new package can form diversified and different color trademark patterns by rotating the three parts of the barrel, which is very interesting for children. Moreover, its slender shape is easy to hold, and the red, green and blue plastic covers are also easy to open and repeatedly close. At the same time, the paper composition of candy cans is safe for children. The packaging color starts from children's psychology, adopts solid color with strong contrast effect, and cooperates with cartoon patterns to attract the attention of children's consumers and promote their sales force, as shown in Figure 4

4 conclusion

through the analysis and Research on the packaging color of children's food, it is found that modern children's food packaging is no longer in the traditional sense. It is an integration of entertainment, interest, culture, functionality and health. It puts forward new requirements and guidelines for packaging color. In the future, we should have advanced ideas in continuous creation, consider and design from the perspective of consumers, and in the collocation of color and shape, Try to adopt new collocation, actively develop new materials and their color collocation, learn foreign packaging color experience, and take the road of nationalization with characteristics

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